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Friday, October 30, 2026Oct 30

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Variable grows with Color Muse device for Sherwin-Williams [photos]

Staff file photo / Matt McGauley with Fidelity Trust Co.
Staff file photo / Matt McGauley with Fidelity Trust Co. Staff file photo / Matt McGauley with Fidelity Trust Co.

It was a work of love.

Chattanooga-based startup Variable Inc. has emerged from the nest of the city’s business incubator, opening a downtown office and a new production site as the company takes flight.

Started by Chattanoogan Dr. George Yu in 2012, the company has inked a big deal with retail paint giant Sherwin-Williams.

Variable expects to have its Color Muse color scanning device in all of Sherwin-Williams’ 4,200 stores in the United States and Canada this year, Yu said.

“I want everyone using this product,” he said about the hand-held devise aimed at everyday consumers.