ROME (AP) – Former Ferrari president Luca Cordero Di Montezemolo will lead Rome’s bid for the 2024 Olympics, providing the candidacy with a high-profile figure boasting extensive experience in international sports and business.
Montezemolo stepped down from Ferrari in October after 23 years as president of the Italian car manufacturer, during which its Formula One team had some its most successful years.
“I don’t think anyone in Italy is as popular as Luca is abroad,” Italian Olympic Committee president Giovanni Malago said Tuesday while announcing Montezemolo’s appointment. “That says it all.”
The 67-year-old Montezemolo, who did not attend the announcement, also led the organizing committee for the 1990 World Cup in Italy. He was named Alitalia’s chairman in November.
“He’s perfect, because of his experience in international sports and business,” longtime International Olympic Committee member Mario Pescante told The Associated Press last month.