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North Shore readies for weekend open house, ongoing treasure hunt

Visitors to the North Shore fill out their cards for last year's Holiday Window Treasure Hunt. The goal is to track down 27 items from NorthShore Merchants Collective businesses — a shoe, a coffee mug, a yoga mat — that have turned up in unlikely places in other retailers' windows.
Visitors to the North Shore fill out their cards for last year's Holiday Window Treasure Hunt. The goal is to track down 27 items from NorthShore Merchants Collective businesses — a shoe, a coffee mug, a yoga mat — that have turned up in unlikely places in other retailers' windows. Visitors to the North Shore fill out their cards for last year's Holiday Window Treasure Hunt. The goal is to track down 27 items from NorthShore Merchants Collective businesses — a shoe, a coffee mug, a yoga mat — that have turned up in unlikely places in other retailers' windows.

By Staff Report 3 min read

Participating businesses

› Backstreet Betty’s, 111 Frazier Ave.› Belle Rive Boutique, 113 Frazier Ave.› Blue Skies, 30 Frazier Ave.› ClearSpring Yoga, 105 N. Market St.› Clumpies Ice Cream, 26 Frazier Ave.› Embargo 62, 301 Cherokee Blvd.› European Wax Center, 345 Frazier Ave.› Four Bridges Outfitters, 315 N. Market St.› Frankie & Julian’s, 330 Frazier Ave.› Good Dog, 34 Frazier Ave.› Hair a Go-Go, 307 Manufacturers Road› Healthy Glow Studio, 307 Manufacturers Road› In-Town Gallery, 26B Frazier Ave.› Massage Envy Spa, 345 Frazier Ave.› Merch Northshore, 105 N. Market St.› Olive Chattanooga, 112 Woodland Ave.› Plum Nelly, 330 Frazier Ave.› Quality Tire Pros, 322 Cherokee Blvd.› Revelator Coffee Co., 10 Frazier Ave.› River Street Deli, 151 River St.› Rusted Buffalo,149B River St.› The Sandbox Children’s Boutique, 307 Manufacturers Road› Sophie’s, 401 N. Market St.› Tangerinas, 157 River St.› Terra Nostra, 105 Frazier Ave.› Whole Foods, 301 Manufacturers Road› Willa Collection, 307 Manufacturers Road

The NorthShore Merchants Collective will celebrate big this weekend with its 10th annual Holiday Open House, scheduled Friday through Sunday, Nov. 11-13, but the fun won’t be over so soon. The organization’s Holiday Window Treasure Hunt continues through early January.

Now in its second year, the Holiday Window Treasure Hunt benefits the Northside Neighborhood House. Participation is easy: Pick up a game card from any of the 27 participating businesses and start hunting.

“Similar to those ‘find the hidden object in the picture’ games you might remember from Highlights Magazine, the North Shore’s version makes you take to the sidewalk, looking for unlikely hidden items in the holiday-themed windows of local businesses,” says a news release from organizers.

“For example, you might find an out-of-place ice cream scoop from Clumpies in the window of Embargo 62 or a wooden coat hanger from Merch Northshore in the window of the River Street Deli.”

Completed game cards are ultimately deposited, along with a $1 contribution, at one of five North Shore businesses. Each successful treasure hunter is then registered for the chance to win a giant gift basket, valued at $1,000, that’s filled with gift certificates and goodies from North Shore shops and restaurants.

All collected monies will be matched by NSMC and donated to the annual toy drive at Northside Neighborhood House, which works with clients to purchase specific toys and other items children have requested from Santa.

During this weekend’s Holiday Open House, participating businesses will have in-store events, sales, refreshments and giveaways. Sound Fare musicians will provide a holiday soundtrack, and Santa will be in the neighborhood.

Participating in the open house and treasure hunt are Backstreet Betty’s, Belle Rive, Blue Skies, ClearSpring Yoga, Clumpies Ice Cream, Embargo 62, European Wax Center, Four Bridges Outfitters, Frankie & Julian’s, Good Dog, Hair a Go-Go, Healthy Glow Studio, In-Town Gallery, Massage Envy Spa, Merch Northshore, Olive Chattanooga, Plum Nelly, Quality Tire Pros, Revelator Coffee Co., River Street Deli, Rusted Buffalo, The Sandbox Children’s Boutique, Sophie’s, Tangerinas, Terra Nostra, Whole Foods and Willa Collection.

The Holiday Window Treasure Hunt continues through Monday, Jan 2, “so if you don’t have time during the pre-Christmas rush, you can join in the fun after Christmas, before the little ones have to return to school,” says the news release.