Facebook tileIF YOU GOThe Business Development Center’s next social media workshop will be on Marketing and Sales. The course will go over which mediums are best for different types of businesses and what technologies are available for free or cheap. It also will cover mobile marketing, search engine optimization and building a website.What: Social Media Workshop — Intro and Benefits.When: Wednesday, March 12, 9-10:30 a.m.Where: Small Business Development Center, 100 Cherokee Blvd. Suite 202.Admission: Free.Phone: 423-756-8668.Website: www.tsbdc.org.
The crowd at the social media workshop is a mixed batch: a risk management consultant, a balloon sculptor, an administrative assistant for a CPA. There’s a rep from a bed and breakfast and a woman who makes ties for men.
Class instructor Ronda Van Billiard is telling them how to use social media for their businesses — and the message is the same for everyone.
“Your profile picture has to be you,” she tells them firmly. “I don’t want to see a picture of you from the ’70s or a picture of your dog.”
Of course, there’s more than that.