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Monday, November 9, 2026Nov 9

Fortune: Forget the diamonds: Phone numbers are what’s forever

I solemnly handed my cellphone to my son Jack, who is about to turn 15 and is already a head taller than his mother. (Who, it must be confessed, isn’t very tall.)

“I’ve had this phone number since you were a baby,” I said. “Now it’s yours.”

“Cool,” Jack said in his startlingly deep voice. “Thanks.”

“This is kind of a big deal,” I explained to my underwhelmed adolescent. “You might have this phone number for the rest of your life. When I was a kid, every time we moved, we got a new phone number. But now you are going to have this forever phone number that has been mine since you were born.”

He nodded. “OK, thanks.”