If Corky Coker wasn’t the subject of a new Travel Channel series about finding treasures along the back roads of the United States, he’d be — well — finding treasures along the back roads of the United States.
“It’s what I’ve done all my life,” he said. “It’s what I love.”
“Backroad Gold,” which debuts Wednesday at 9:30 p.m., finds the chief executive officer of the Coker Group piloting a white 1953 Ford F-100 along roads where barns and sheds hide rusted signs, 1962 Ford Galaxie 500s and sightseeing tour buses.
With enough car-related shows on cable TV to fill a dealership lot, Coker’s show could be just one more. But the man who calls himself “a folksy cowboy with a cowboy mustache” said his show will be different.
“I really am who I am,” Coker, 59, said, eschewing any idea of a put-on demeanor for the show. “I’m a real guy. I’m approachable. I love cars, I love where I am, I love what I do. I think folks will have a good time watching it.”
