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Friday, November 13, 2026Nov 13

Chattanooga businessman Corky Coker’s TV series ‘Backroad Gold’ to debut Wednesday

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photo A new Travel Channel series, “Backroad Gold,” features Corky Coker, right, on his travels to find vintage cars, trucks, motorcycles and “interesting stuff.” Coker’s father, Harold Coker, left, also appears in the series. The series begins Wednesday night at 9:30.

If Corky Coker wasn’t the subject of a new Travel Channel series about finding treasures along the back roads of the United States, he’d be — well — finding treasures along the back roads of the United States.

“It’s what I’ve done all my life,” he said. “It’s what I love.”

“Backroad Gold,” which debuts Wednesday at 9:30 p.m., finds the chief executive officer of the Coker Group piloting a white 1953 Ford F-100 along roads where barns and sheds hide rusted signs, 1962 Ford Galaxie 500s and sightseeing tour buses.

With enough car-related shows on cable TV to fill a dealership lot, Coker’s show could be just one more. But the man who calls himself “a folksy cowboy with a cowboy mustache” said his show will be different.

“I really am who I am,” Coker, 59, said, eschewing any idea of a put-on demeanor for the show. “I’m a real guy. I’m approachable. I love cars, I love where I am, I love what I do. I think folks will have a good time watching it.”