Statistics can be dull, and they almost never paint a complete picture of a topic. But they can also be a vital source of support in showing that a business is working.
Need an example? Take real estate agent Randy Durham, who is celebrating his 20th year in the industry and has the statistics to back up his reputation as a successful advocate for his customers.
“This year we’ve sold over 140 homes so far, consistently selling over 150 per year,” said Durham, who is the 2015 president-elect of the Tennessee Association of Realtors. “When you have that much experience selling homes, others can’t compete. We have a large repeat-customer base, which proves we’re doing our job, and referrals are a large part of our business.”
Durham is licensed in Tennessee, Georgia and Alabama, and he consistently ranks in the top 10 Realtors for Greater Chattanooga MLS sales. In fact, at more than $21 million, his 2013 sales totaled nearly 14 times that of the average Chattanooga-area agent – a testament to his experience and marketing methods. In total, he’s sold nearly 1,300 homes.
But Durham is more than just his numbers; he’s got the experience, the skills and the attitude necessary to master the industry and keep customers happy.