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Friday, November 13, 2026Nov 13

Victoria’s Secret to be spun off into a separate company from L. Brands and more business news

This Wednesday, Feb. 24, 2021 photo shows the entrance to a Victoria's Secret store at a shopping mall in Pittsburgh. Brands plans to spin off Victoria's Secret to shareholders in a move that will make the lingerie and beauty products business a separate, public company. L Brands previously announced that it had been evaluating the possibility of either a spinoff or sale of Victoria's Secret. (AP Photo/Keith Srakocic)
This Wednesday, Feb. 24, 2021 photo shows the entrance to a Victoria's Secret store at a shopping mall in Pittsburgh. Brands plans to spin off Victoria's Secret to shareholders in a move that will make the lingerie and beauty products business a separate, public company. L Brands previously announced that it had been evaluating the possibility of either a spinoff or sale of Victoria's Secret. (AP Photo/Keith Srakocic) This Wednesday, Feb. 24, 2021 photo shows the entrance to a Victoria's Secret store at a shopping mall in Pittsburgh. Brands plans to spin off Victoria's Secret to shareholders in a move that will make the lingerie and beauty products business a separate, public company. L Brands previously announced that it had been evaluating the possibility of either a spinoff or sale of Victoria's Secret. (AP Photo/Keith Srakocic)

Victoria’s Secret spun off from L. Brands

L Brands has decided to spin off Victoria’s Secret into a separate public company rather than sell it.

The retailer said Tuesday that it has opted against selling the brand even though it received interest from several potential buyers. Spinning off Victoria’s Secret will create more value for shareholders, the company said.

The announcement concludes what has been a drawn-out process for L Brands deciding what to do with the lingerie brand. Its other brand is Bath & Body Works.

L Brands had announced a year ago plans to sell a 55% stake of Victoria’s Secret for $525 million, but the deal was called off later as COVID-19 put operations of many retailers on hold.