One of the nation’s biggest trucking companies has completed a multi-year rebranding program to broaden its logistics appeal to include its growing warehousing, transportation management and other shipping services.
The Chattanooga-based Covenant Logistics Group Inc., formerly Covenant Transport, announced Wednesday changes to several of its marketing pieces, equipment and other items. Joey Hogan, president of Covenant, said the name and branding changes over the past couple of years ” comes with the recognition that Covenant offers more than transportation services.”
“Five years ago, we began a journey to transition the company to more of a true logistics provider,” Hogan said. “The merger of Landair Holdings with legacy Covenant three years ago provided a boost to the enterprise with the opportunity to grow in the overall transportation and logistics marketplace by adding warehousing and a more holistic freight management service offering.”
Following the merger, Covenant began the work to update the branding and its digital footprint, including a new wesite to highlight the company’s diverse services in moving, storing and managing inventory.
“This refreshed site will showcase the full transportation management capabilities of our enterprise,” said Paul Bunn, senior executive vice president and chief operating officer. “On top of expedited and capacity management transportation services, Covenant provides contract logistics services such as dedicated contract carriage, warehouse management and transportation management.”