Outdoor Chattanooga, St. Elmo vintage clothing store Collective Clothing and photographer Cameron Adams are teaming up to put fashion on wheels with the Collective Commute Fashion Show held at Outdoor Chattanooga Sunday, May 16 at 4 p.m.
“It’s a free, family-friendly way to promote bike awareness and cycling chic – being aware (cycling) is not just about fitness but fitness and fashion,” said Collective Clothing owner Sondra Aten. “Hopefully it will pique the interest of people who want to cycle.”
She said she is supplying the clothing from her store for the 30 models in the show, which she said include people from the cycling community, customers and anyone else who wants to participate.
With makeup by Elea Blake Cosmetics and hair by Epiphany Salon, the models will circle around Outdoor Chattanooga to psychedelic rock tunes spun by a representative from Chad’s Records, then pedal the Walnut Street Bridge and back on a mix of new and vintage bikes.
“They jump on their bikes for the finale to show they can rock their outfits on a bike,” said Aten. “A lot of the reason people feel like they can’t cycle is because they don’t want to wear cycling clothes, and this shows biking is also practical and not just a sport, and you can bike in whatever you’re wearing.”