Although he didn’t have any experience in the pet sales industry, Stan McCright was ‘paws-itive’ his new venture would turn out well when he acquired it two years ago.
McCright purchased PurrPacks, a subscription gift box company centered around cats and cat owners that was based in California. He immediately moved home it to Chattanooga, then to Soddy-Daisy a year afterward in pursuit of more warehouse space.
While his experience in the internet marketplace before he bought the company was limited, he said learning the ins and outs of a niche product like PurrPacks has been some of the most fun he’s had in his 30 years in business.
The process is simple: Customers sign up to receive a monthly box full of cat toys and treats. The toys are either from specialized boutique dealers – not things found in a box store – or brand-new products not yet available in stores, and the treats can be customized so the owner can ensure even their pickiest cat will enjoy them. The boxes come in four sizes depending on how many cats the owner has, and always contain a small present for the cat owner.
Affectionately dubbed “Office Cat,” the PurrPacks team’s resident feline typically gets special dibs on new products.
“So they get a treat to look forward to as well,” explained McCright.