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Saturday, November 14, 2026Nov 14

Hoax? Rome firm claims new Modigliani but offers no evidence

This picture taken Friday, June 17, 2016, shows art historian Alberto D'Atanasio showing scientific tests results and speaking during an interview with the Associated Press in Rome about an unidentified painting, at left, which is under investigation to determine whether it is an authentic work by Italian 20th century master Amedeo Modigliani. D'Atanasio said: "Nothing makes me think this is a fake." In November, Modigliani's 'Nu Couche' (Reclining Nude) fetched $170 million at a Christie's auction in New York, the second highest price ever paid for an artwork at auction. (AP Photo/Domenico Stinellis)
This picture taken Friday, June 17, 2016, shows art historian Alberto D'Atanasio showing scientific tests results and speaking during an interview with the Associated Press in Rome about an unidentified painting, at left, which is under investigation to determine whether it is an authentic work by Italian 20th century master Amedeo Modigliani. D'Atanasio said: "Nothing makes me think this is a fake." In November, Modigliani's 'Nu Couche' (Reclining Nude) fetched $170 million at a Christie's auction in New York, the second highest price ever paid for an artwork at auction. (AP Photo/Domenico Stinellis)

ROME (AP) – It’s a story almost too fantastical to be true: A flea market dealer finds a painting near a subway trash bin, submits it to laboratory analysis and emerges convinced he has a Modigliani on his hands.

No one would believe it, given the modernist master is one of the most sought-after and forged artists around.

But a public relations firm in Rome that doubles as the Amedeo Modigliani Institute is claiming a signed portrait of “Odette” could be a real deal. It’s putting the work on public view next week saying it hopes to start an academic debate on its authenticity.

“I assure you, this isn’t a fake and we are dealing with a discovery,” insisted Luciano Renzi, the institute’s president and head of an eponymous publicity firm. While acknowledging that experts must make such a certification, he said he wouldn’t put it up to critical review “if the institute didn’t firmly believe it.”

However, the institute has no role or expertise in authenticating Modigliani works, has a financial interest in drumming up publicity for its exhibit, and even the lab it hired refuses to date the painting.