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Riverbend organizers unsure how social media impacts ticket sales, say it’s key to festival success

Riverbend networks

Facebook www.facebook.com/rbfestival 61,000 likes since June 2010 Twitter www.twitter.com/rbfestival 1,360 tweets 6,789 followers since April 2010 Instagram www.instagram.com/ rbfestival 58 posts 354 followers since June 2014 YouTube bit.ly/rbfestival 29 subscribers 2 video uploads 157 total views since April 2015

Riverbend 2015 online

Visit timesfreepress.com/news/riverbend to get complete coverage of the 2015 Riverbend Festival.

photo Taylor Poe and his girlfriend Rheanna Bolton share a social media post while waiting for the act to go on during the first night of the 2015 Riverbend Music Festival on Friday, June 5, 2015.
photo Ringgold resident Tony Hattensty tweets while his 15-year-old daughter Savannah Hattensty updates her Facebook status during the first night of the 2015 Riverbend Music Festival on Friday, June 5, 2015.

Despite being unsure how to measure the financial payoff for the effort involved, Riverbend organizers say maintaining a presence on social media is crucial to effectively marketing the festival.

“It’s paramount, especially [for] connecting not just with people who love Riverbend but with people who love the artists who are coming,” said Amy Morrow, Friends of the Festival’s marketing director, a position that oversees the festival’s various social media profiles.