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Saturday, November 14, 2026Nov 14

Will the new Bass Pro Shop help turn the fortunes of East Ridge?

Construction continues on the new Bass Pro Shops site on Camp Jordan Parkway on Thursday, Feb. 4, 2016, in East Ridge, Tenn. The $25 million development is part of a 50-acre Jordan Crossing retail development.
Construction continues on the new Bass Pro Shops site on Camp Jordan Parkway on Thursday, Feb. 4, 2016, in East Ridge, Tenn. The $25 million development is part of a 50-acre Jordan Crossing retail development.

Hope is often served with a side of doubt in East Ridge.

Over the years, flea markets have replaced big-box stores and purchasing a new pair of pants has become a punchline – even in a town where the average household income is $36,000.

This is a city of bad breaks, where, in recent years, there’s been a revolving door of city administrators. Where “if only” is a recurring theme.

A debate is raging in East Ridge, however, about whether the city is entering a new era.

Driving the discussion is the construction of an 85,000-square-foot, $25 million Bass Pro Shops Outdoor World off Exit 1 in the city, on a larger tract of land owned by a trio of Chattanooga businessmen who say they’re going to build a 50-acre retail and commercial development they hope will change the city.