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Friday, November 13, 2026Nov 13

COVID-19 accelerates no-exam trend in life insurance

FILE - In this Friday, Nov. 27, 2020 file photo, shoppers wear protective face masks as they walk past a social distancing sign at the Ellenton Premium Outlet stores in Ellenton, Fla. Social distancing mandates have hindered the medical exams that are often required for life insurance applications. As a result, insurers increasingly use big data to decide who gets life insurance and at what price (AP Photo/Chris O'Meara, File)
FILE - In this Friday, Nov. 27, 2020 file photo, shoppers wear protective face masks as they walk past a social distancing sign at the Ellenton Premium Outlet stores in Ellenton, Fla. Social distancing mandates have hindered the medical exams that are often required for life insurance applications. As a result, insurers increasingly use big data to decide who gets life insurance and at what price (AP Photo/Chris O'Meara, File) FILE - In this Friday, Nov. 27, 2020 file photo, shoppers wear protective face masks as they walk past a social distancing sign at the Ellenton Premium Outlet stores in Ellenton, Fla. Social distancing mandates have hindered the medical exams that are often required for life insurance applications. As a result, insurers increasingly use big data to decide who gets life insurance and at what price (AP Photo/Chris O'Meara, File)

Big data is playing a prominent role in life insurance this year.

Interest in coverage has surged during the pandemic, but for many people, social distancing mandates took the life insurance medical exam off the table. As consumers look for quick, noninvasive ways to buy policies, insurers have turned to accelerated underwriting, a process that uses algorithms instead of exams to evaluate applicants.

While accelerated underwriting isn’t new, more than a third of life insurers have expanded it due to the pandemic, according to a study by the Society of Actuaries. And no-exam life insurance appeals to many people. “They want it to be fast and easy,” says Gina Birchall, chief operating officer for the life insurance trade group LIMRA.

Accelerated underwriting can help you get life insurance quickly online, but there are caveats. What you gain in speed, you may lose in flexibility and price.

HOW BIG DATA HAS CHANGED LIFE INSURANCE