The Volkswagen ad for Super Bowl XLV with a pint-sized Darth Vader has been named the best Super Bowl car commercial of all time by Edmunds.com.VW mini-Vader spot named best
A Volkswagen ad starring a pint-sized Darth Vader using “The Force” on an all-new, Chattanooga-made Passat has been named the best Super Bowl car commercial of all time by Edmunds.com.
The company that provides car shopping and automotive information said the 30-second spot “captured America’s heart.”
The spot debuted in Super Bowl XLV with a 6-year-old dressed as the Star Wars villain miraculously starting the vehicle with his Jedi mind – and with a little remote assistance from his father. The ad received 8 million YouTube views in the days before the ad aired on television.
Law firm among best employers
The law firm of Baker, Donelson, Bearman, Caldwell & Berkowitz PC was ranked as the 45th best company in America in Fortune magazine’s 16th annual “100 Best Companies to Work For” list.
The Tennessee law firm, which operates an office in Chattanooga, has been included in the Fortune list for the past three years but has not previously rated so high.