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1937 ‘Snow White’ billboard offered at auction

Grey Smith, director, vintage movie poster auctions with Heritage Auctions poses for a photo by a large colorful billboard from the 1937 release of the animated film “Snow White and the Seven Dwarfs”  Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez)
Grey Smith, director, vintage movie poster auctions with Heritage Auctions poses for a photo by a large colorful billboard from the 1937 release of the animated film “Snow White and the Seven Dwarfs” Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez) Grey Smith, director, vintage movie poster auctions with Heritage Auctions poses for a photo by a large colorful billboard from the 1937 release of the animated film “Snow White and the Seven Dwarfs” Monday, July 14, 2014, in Dallas, Texas. Heritage Auctions said the rare billboard is expected to sell for at least $10,000 on Saturday, July 20, 2014, in Dallas. (AP Photo/Tony Gutierrez)

DALLAS (AP) – A large, colorful billboard from the 1937 release of the animated film “Snow White and the Seven Dwarfs” is up for auction.

Heritage Auctions says the rare billboard is expected to sell for at least $10,000 on Saturday in Dallas. The 20-by-9-foot billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.

The billboard has been in a private collection for more than a decade.

The billboard comprises 12 panels. The auction house says all but one of the panels are originals; One missing panel was recreated from an image in a press book.