After struggling to hire workers for its outlet store in Dallas, Balsam Hill finally opened on Sept. 1. But the very next day, the online purveyor of high-end artificial holiday trees was forced to close after four of its five workers quit.
The main gripe for three of them? Working on weekends. So they found jobs elsewhere with better hours.
Balsam Hill reopened weeks later with nine workers, hiking the hourly pay by $3 to $18 per hour. But more importantly, it changed its approach: Instead of only focusing on the needs of the business, it’s now closely working with each employee to tailor their schedules based on when they want to work.
“We’re working against people who have the choice of wherever they want to work,” said Kendra Gould, senior retail strategist at Balsam Hill. “Now, it’s more about what do you need as an employee and how can we make you happy?”
Companies are confronting demands by hourly workers on terms that often used to be non-negotiable: scheduling. Taking a page from their white-collar peers who are restructuring their workdays to accommodate their lifestyles, hourly workers are similarly seeking flexibility in how – and when – they do their jobs. That means pushing back on weekend, late night or holiday shifts.