Who knew so many folks in Chattanooga were going thirsty?
The Chattanooga Lookouts are roaring at the turnstiles through 18 games this spring at AT&T Field, with Friday night fireworks and Saturday’s used car giveaways continuing to play a part in what has been a robust average of 4,256 fans per contest.
Yet the biggest jump compared to previous years is transpiring on Thursdays, which have been highlighted by a “Thirsty Thursday” promotion since 2015 and have drawn in excess of 5,000 spectators on all three occasions this season.
“We were forever about family fun entertainment, and we’re still about that very much,” Lookouts president Rich Mozingo said Monday. “However, we’ve been working since Jason Freier bought the ball club on reaching out to different demographics. One of the groups we reached out to was that mid-20s group, and for a lot of them, their weekend starts on a Thursday.
“What we’ve found is a little bit of a niche and have welcomed those people out to the ballpark.”