LOS ANGELES (AP) – Ten thousand dollar air-conditioned tents. Morning yoga and Pilates classes. Multi-course meals prepared by gourmet chefs, complete with wine pairings.
This sure ain’t Woodstock.
The Desert Trip music festival, which kicks off Friday, is shaping up to be the most luxurious, and lucrative, event of its kind. The three-day concert promises a mix of Woodstock-era performers – the Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters and the Who (average age: 72) – with high-end amenities suited to the AARP set.
Besides the air-conditioned tents, exercise classes and fancy dinners, there will be a craft beer barn, a classic rock photo exhibit and a record store that sells actual records.
The event is “expanding the boundary of what a concert can be,” said Gary Bongiovanni of the concert trade publication Pollstar. “This is a new concept. It’s aimed at a much different audience than Coachella.”