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KNOXVILLE – Upon seeing Tennessee’s alternate gray football jersey for the first time, Josh Dobbs lit up, laughed and covered his mouth in excitement.
“That’s pretty sick,” the Volunteers quarterback said in a pre-recorded video shown Wednesday as part of the “Swoosh Show” that Tennessee used to unveil its new uniforms and its new apparel partnership.
Tennessee turned what on the outside seemed like the simple expiry of its contract with Adidas and the start of its new partnership with Nike into a stylish production, hosted by one of its more famous football alums and one of the SEC Network’s top talents and featuring a runway you’d see in a fashion show.
“It takes us to another level, in my opinion,” Tennessee athletic director Dave Hart said during the unveiling, “because we are now partnered with the best there is in the branding industry. In terms of branding and marketing, nobody does it better – in any facet of the business world – than Nike does.