Skip to main content
Saturday, October 31, 2026Oct 31

This story is free to read.

The meaning of life in two words

Contributed Photo/ Lisa McLeod
Contributed Photo/ Lisa McLeod Contributed Photo/ Lisa McLeod

Many years ago, I attended a lecture entitled, “The Meaning of Life in Two Words.” With a promise like that, how can you not go? I honestly expected it to be a joke.

It was not.

In the first sentence of his lecture, Dr. Casey Blood announced, “The meaning of life is friendship and creativity.”

For me, it was life-changing, and I’ve pondered this profound wisdom for decades. Over time, I’ve come to realize that friendship and creativity aren’t just the meaning of life; they’re the core of our human joy and struggle.

Our challenge on this planet is to learn how to connect with each other and to use our talents to create something wonderful. Our deepest desire is to be cherished on this Earth and to make a contribution that outlasts our stay on it. Our darkest fear is that it won’t happen in exactly the way we want it to.

Friendship and creativity may seem like relatively simple things, yet the full conceptual context of their meaning is huge.

True friendship goes beyond social chatter; true friendship (in any form) is anchored in love, acceptance and unconditional support. And creativity isn’t limited to artists and YouTubers; it’s the core of any meaningful contribution.

Whether you’re a painter, publicist, or parent, your life’s work is your legacy, and every single task provides you with an opportunity to create. Whether you do it with your hands, your mind or your heart, creativity ultimately expands when you have help.

That’s where the conflict comes in.

One of our biggest (perceived) challenges in accomplishing our life’s work is that there are crazy humans out there trying to do the same thing. They plague us with their unrelenting demands, they don’t love us the way we’d like, and they insist on bringing their own quirks and ideas into every situation.

If only they would see things our way, then we could really make this world a good place.

I’m sure I’m not the only one who has found themselves thinking, “This project would go quicker if so-and-so weren’t involved.” Such is the nature of the human ego. Our heart wants to be part of something bigger than ourselves, yet our ego keeps telling us that all those other people are standing in our way.

That’s where the cheap, no-work, pop culture solutions come in: TV and shopping. Entertainment and acquisition. We can connect, we can create, and we don’t have to put up with real people.

Want to experience the satisfaction of pulling together something fabulous? Forget toiling over a community garden or cranking out a multi-department project. A few clicks, and you can surround yourself with new furniture or a fresh wardrobe today.

Craving some witty repartee? Ditch your family with their boring demands. Jump on Netflix, and you can step into the lives of the most interesting people you’ve (never) met.

The beauty and the curse of television is that it satisfies our desire for intimacy with no emotional work or responsibility on our part. And consumerism feeds off our need for a creative outlet.

Discovering your place and purpose is rarely easy. It takes intention and discipline to turn away from the quick fixes marketed to the masses. Making an emotional investment in the people around you takes a similar level of intention and patience.

And yet, despite their appeal, TV and shopping aren’t cheap substitutes for the real thing. They’re expensive ones, and you deserve the real deal.

Friendship and creativity. It’s really that simple. And it’s really that hard.

Lisa Earle McLeod is an advisor, consultant and speaker who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave & Busters and Peterbilt Trucking. Her bestselling books include “Selling with Noble Purpose” and “Leading with Noble Purpose.”