A screenshot taken on Thursday Feb.7, 2019 from an online fashion outlet showing a Gucci turtleneck black wool balaclava sweater for sale, that they recently pulled from its online and physical stores. Gucci has apologized for the wool sweater that resembled a “blackface” and said the item had been removed from its online and physical stores, the latest case of an Italian fashion house having to apologize for cultural or racial insensitivity. (AP Photo)
MILAN (AP) – Luxury fashion is all about breaking codes, creating a new, irresistible message that captivates consumers. But some of the globe’s top brands have raised eyebrows with designs that have racist connotations.
The latest instance of that was Italian fashion designer Gucci, which produced a black wool balaclava sweater with an oversized collar that pulls over the chin and nose. It includes a slit where the mouth is, ringed with what look like giant red lips. Its similarity to blackface prompted an instant backlash from the public and forced the company to apologize publicly late Wednesday.
Gucci also withdrew the offending garment from sale on websites and stores. It said the incident would be “a powerful learning moment for the Gucci team and beyond.”
But the question persists: How can fashion houses that thrive on detail miss such critical social cues?
Prada similarly withdrew a monkey bag charm that recalled blackface in December, saying it “abhors racist imagery.” And Dolce & Gabbana issued a video apology after one of the designers made insulting remarks about the Chinese in a private chat discussing the questionable depiction of a Chinese model in a campaign.