Bradley County Sheriff Jim Ruth announces new traffic safety initiatives.CLEVELAND, Tenn. – Bradley County Sheriff Jim Ruth on Tuesday unveiled a high-visibility traffic enforcement campaign for the coming holidays and into 2012.
Ruth announced the start of Campaign Lifesaver and said motorists can expect more traffic stops. Many of those will come with a warning citation and a Lifesavers candy, he said.
Since 2002 Bradley has had 143 traffic fatalities, the sheriff said, a number that is too high for the community.
“We are launching Campaign Lifesaver to reduce that number,” Ruth said. “We are going to treat it like an election campaign. In a campaign you have to make people aware of who you are and what you stand for and have a strategy to carry out your goals.
“Our No. 1 goal is to make the community aware of traffic fatalities,” Ruth said.