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Friday, October 30, 2026Oct 30

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Remember when, Chattanooga? Help us identify these women from the 1958 EPB Armed Forces Day Parade

An EPB parade float in the 1958 Armed Forces Day parade highlights Cold War themes / Photo contributed by EPB
An EPB parade float in the 1958 Armed Forces Day parade highlights Cold War themes / Photo contributed by EPB An EPB parade float in the 1958 Armed Forces Day parade highlights Cold War themes / Photo contributed by EPB

Nothing says mid-20th century America like white gloves and missiles.

This photo from 1958 features an EPB float in the Armed Forces Day Parade in downtown Chattanooga. The float is pictured passing McKesson & Robbins Inc., a pharmaceuticals company on Market Street (at approximately the location of Warehouse Row today).

Please email us at mkennedy@timesfreepress.com if you can identify any of the women aboard the float.

For historical context: In 1958, the average cost of a new house in the United States was $12,750 and a gallon of gas cost 25 cents. In the Great Lakes region, three babies were born over the span of a few months in 1958 who would grow up to be pop stars Michael Jackson, Prince and Madonna.

Chattanooga sports fans will also remember 1958 as the year the University of Chattanooga Mocs stunned the Tennessee Volunteers in football. The Mocs, led by legendary coach Scrappy Moore, defeated the Vols 14-6 in Knoxville, sparking what was described as a near riot after the game.