About 730 new Volkswagen Jettas rolled into the automaker’s plant this morning, as dealers countrywide test drove the vehicles.
“We’re on a mission to establish a bigger presence,” said Robert Martell, general manager of dealer relations for Volkswagen of America.
The dealers drove in on Interstate 75 from Atlanta, where they’re holding meetings this week.
The dealers will tour the Chattanooga assembly plant, which is to start production of a yet-unnamed midsize sedan early next year.
The 2011 Jettas, made in Volkswagen’s Mexico plant, will hit the market later this month.