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Monday, November 9, 2026Nov 9

Super Saturday: Last-minute buyers to make today the year’s second busiest shopping day

Staff file photo by Erin O. Smith / Super Saturday is expected to come in as the second busiest shopping day of the year after Black Friday. Shoppers such as these at Hamilton Place mall can take advantage of extended hours this weekend.
Staff file photo by Erin O. Smith / Super Saturday is expected to come in as the second busiest shopping day of the year after Black Friday. Shoppers such as these at Hamilton Place mall can take advantage of extended hours this weekend. Staff file photo by Erin O. Smith / Super Saturday is expected to come in as the second busiest shopping day of the year after Black Friday. Shoppers such as these at Hamilton Place mall can take advantage of extended hours this weekend.
photo Staff file photo by Erin O. Smith / A constant stream of Black Friday shoppers uses the stairs while looking for deals at Hamilton Place mall. Super Saturday is expected to be the second busiest shopping day of the year.

Sarah Brown and Zac Hayes had done little Christmas shopping before Friday, but they weren’t worried even as they joined the throng of procrastinators near Hamilton Place mall.

“He owns a restaurant and I work at a hospital. We’ve been trying to get our schedules lined up,” Brown said outside of Academy Sports + Outdoors.

Today is expected to ring in the second busiest shopping day of 2017 behind Black Friday.

Dubbed Super Saturday, retail analytics firm ShopperTrak notes that the day is perfectly situated this year ahead of Christmas Day on Monday.

“The masses of shoppers who will likely hit the stores at the last minute make the Super Saturday a solid contender for busiest day No. 2,” the firm reports.