Vols T logoKNOXVILLE – It all began rather innocuously after Tennessee’s seventh spring football practice.
Per the usual routine, Butch Jones, the Volunteers’ first-year coach, opened his typical post-practice meeting with the media with some of his own comments before taking questions.
After saying he liked his team’s focus their first couple of days back from spring break, Jones unknowingly spawned a phenomenon.
“It’s like building a building,” the coach said that Tuesday morning. “You build it brick by brick, and that’s what we’re building right now with this football program and this football team.”
Two months later, those three words have become the slogan for Jones’ program, a visual image that energizes fans and reminds them of Tennessee’s rebuilding project.