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Coca-Cola bottle as art? Atlanta’s High Museum takes a look

A piece by artist Andy Warhol, left, is displayed next to a case of Coca-Cola bottles at the High Museum's new exhibit, "The Coca-Cola Bottle: An American Icon at 100", Wednesday, Feb. 25, 2015, in Atlanta. The exhibit, opening Feb. 28, explores the iconic design and creative legacy of the familiar soda bottle as art. (AP Photo/Branden Camp)
A piece by artist Andy Warhol, left, is displayed next to a case of Coca-Cola bottles at the High Museum's new exhibit, "The Coca-Cola Bottle: An American Icon at 100", Wednesday, Feb. 25, 2015, in Atlanta. The exhibit, opening Feb. 28, explores the iconic design and creative legacy of the familiar soda bottle as art. (AP Photo/Branden Camp) A piece by artist Andy Warhol, left, is displayed next to a case of Coca-Cola bottles at the High Museum's new exhibit, "The Coca-Cola Bottle: An American Icon at 100", Wednesday, Feb. 25, 2015, in Atlanta. The exhibit, opening Feb. 28, explores the iconic design and creative legacy of the familiar soda bottle as art. (AP Photo/Branden Camp)

By Associated Press 4 min read

ATLANTA (AP) – The curvy Coca-Cola bottle is celebrating its 100th birthday, and an art museum is exploring the origins and influence of a bottle design that’s so recognizable, you’d know the brand if you held it in the dark.

“The Coca-Cola Bottle: An American Icon at 100” opens Saturday at Atlanta’s High Museum and is set to run through Oct. 4. Visitors can see original design illustrations, a prototype of the 1915 design and the work of artists who have been inspired by the now-classic design.

Coca-Cola is headquartered in Atlanta.

“To do something that not only stays its course for the company over 100 years, but that also becomes a cultural icon that really is recognizable all over the world, is amazing,” said High head of museum interpretation and exhibition curator Julia Forbes. “It really is a design success story.”

The exhibition walks visitors through the history of the bottle’s design, which was conceived as a way to distinguish Coca-Cola from a multitude of imitators.