The new logo for First Tennessee Bank. First Tennessee is changing its name to First Horizon this fall. / Photo from First TennesseeChattanooga’s biggest bank will take on a new identity this fall when First Tennessee Bank adopts its corporate name of First Horizon to help unify all of the company’s brand names.
First Horizon National Corp., announced Tuesday it will convert the name of First Tennessee in the Volunteer State and Capital Bank in North Carolina and Florida, along with FTB Advisors and FTN Financial across the country, under the First Horizon banner.
Bryan Jordan, the company’s CEO, said the unification of First Horizon’s banking, wealth management and fixed-income businesses under a common First Horizon brand represents an important step in the company’s transformation strategy to expand beyond its Memphis roots.
“We have a 155-year legacy of transforming our business to meet our customers’ needs and responding to changing environments,” Jordan said in an announcement of the change. “Aligning our businesses under our First Horizon brand now represents much more than a name change. It represents our renewed brand promise. We understand that our customers have their own financial horizons and can rely on us to deliver on their individual needs and aspirations.”
In Chattanooga, the new name will go up on 18 local branch offices which will convert to First Horizon Bank this fall.