Volkswagen recently completed a massive sign atop its body shop that will be visible from arriving and departing flights at Chattanooga’s airport as well as on Google earth.“If I’m anywhere near it, I’ll see it,” David Edwards joked about the “Volkswagen Chattanooga” lettering that’s about the length of two football fields.
At 650 feet long and 208 feet deep, the sign — finished last week — has been flat-mounted on the roof of the VW factory’s body shop. The aim is not only for local air travelers to see it, but to make it big enough to show up on Google Earth, said Guenther Scherelis, VW’s general manager of communications in Chattanooga.
“In the Volkswagen world, it’s the first,” he said.
VW has more than 60 factories worldwide.
Christina Siebold, the airport’s marketing chief, said she has seen rooftop signs with company names on large hangars as she has flown into Atlanta’s Hartsfield-Jackson International Airport, “but I can’t think of anything this scale.”