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Meow Madness: The Purrfect mix of kittens and basketball

In this Jan. 26, 2017, photo, a cat plays on a mock basketball court, which was set up for Hallmark Channel's "Meow Madness" television show, at a soundstage in New York. Watch out Villanova and Kentucky (and Arizona and Northwestern), there's a new set of cats going wild for March Madness.Time for Meow Madness, coming in April. Buoyed by the success of the Kitten Bowl, the Hallmark Channel is debuting a new show hosted by Beth Stern that will air on Monday April 3, the same day as the NCAA men's basketball national championship game. (AP Photo/Doug Feinberg)
In this Jan. 26, 2017, photo, a cat plays on a mock basketball court, which was set up for Hallmark Channel's "Meow Madness" television show, at a soundstage in New York. Watch out Villanova and Kentucky (and Arizona and Northwestern), there's a new set of cats going wild for March Madness.Time for Meow Madness, coming in April. Buoyed by the success of the Kitten Bowl, the Hallmark Channel is debuting a new show hosted by Beth Stern that will air on Monday April 3, the same day as the NCAA men's basketball national championship game. (AP Photo/Doug Feinberg)

By Associated Press 2 min read

NEW YORK (AP) – Watch out Villanova and Kentucky (and Arizona and Northwestern), there’s a new set of cats going wild for March Madness.

Time for Meow Madness , coming in April.

Buoyed by the success of the Kitten Bowl, the Hallmark Channel is debuting a new show hosted by Beth Stern that will air on Monday, April 3 – the same day as the NCAA men’s basketball national championship game.

“Meow Madness is sure to be purrfect,” Stern deadpanned.

Stern, the wife of radio shock jock Howard Stern, is a huge cat ambassador who works year-round with the North Shore Animal League of America, urging people to spay, neuter and release and adopt pets.