Skip to main content
Saturday, November 14, 2026Nov 14
Subscribe
All Sections
Search
More

Soddy Creek Outfitters moves into storefront location

Soddy Creek, pictured here, was the basis for much of Nolan Johnson's brainstorming for his new outdoor retailer business. He already has plans for equipment rentals so the community can best take advantage of the creek.
Soddy Creek, pictured here, was the basis for much of Nolan Johnson's brainstorming for his new outdoor retailer business. He already has plans for equipment rentals so the community can best take advantage of the creek.

By Shane Foley 2 min read

For Nolan Johnson, what initially began as a desire to start a locally owned apparel brand in Soddy-Daisy has ballooned into opening a full-fledged outdoor recreation retailer.

He’s hosting the grand opening of Soddy Creek Outfitters’ physical location at 202 Depot St. on Saturday, Sept. 3.

Johnson said he never thought a brick-and-mortar location would be a possibility, especially so soon after his launch on July 4. He was caught off guard by just how enthusiastic local residents were about his idea.

“At the [July 4 launch] event, everyone was asking us where the store was and when we’d be opening,” said Johnson. “The community kind of told us what they wanted, and we listened.”

He said the grand opening event will feature special discounts on much of the gear available at the store.