True wasn’t happy to leave her longtime neighbors on Market and Broad streets behind, but the opportunity to be more visible to the local community was something she said she couldn’t pass up.The North Shore is welcoming a longstanding member of the downtown district to its growing boutique scene. Backstreet Betty’s, run by Betty True for almost 13 years in Jack’s Alley near Panera, made the move several weeks ago after dwindling foot traffic and sales forced her to consider a change.
“This is the first time in 12 and a half years that I’m visible on the street,” said True, who has moved into the storefront at 111 Frazier Ave.
Her boutique was one of the first in the 400 block of Market and Broad streets, and has been a favorite of locals for years. But when bike lanes were installed by her shop, True said the number of people who walked in was drastically reduced.
“I can’t speak for everyone, of course, but I imagine it affected everyone else in the same way,” she said of the bike lanes, which made an already-tight squeeze for cars and pedestrians even tighter. True said she has seen one of the city’s electric shuttles hit a parked car because of the limited space.
With less local foot traffic, she had to appeal more to tourists, which subtly changed what she offered in her shop.