This photo taken on Dec. 4, 2012 shows NBC Entertainment Chairman Robert Greenblatt posing for a portrait in his office in Los Angeles. Greenblatt can bask in the glow of his network’s win in the November ratings sweeps. It was NBC’s first such victory in the 18-to-49 demo since 2003, vaulting from fourth place to first after being largely moribund in prime time for a decade. (AP Photo/Damian Dovarganes)Frazier Moore
The world didn’t end as some predicted last month. Even more remarkably, NBC demonstrated it just might have a future.
No wonder Robert Greenblatt is marking two years as its boss with a new bounce in his step.
Greenblatt, the chairman of NBC Entertainment, can bask in the glow of his network’s win in the November ratings sweeps. It was NBC’s first such victory in the 18-to-49 demo since 2003, vaulting from fourth place to first after being largely moribund in prime time for a decade.
“This is a great thing for our morale, if nothing else,” he said recently. “But I’m the first one to say there will be ups and downs for the next few years.”