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Saturday, November 14, 2026Nov 14

Volkswagen breaking ground on $800 million expansion; company TV commercials will feature Chattanooga, employees

Staff photo by Tim Barber/ Four Volkswagen employees react while watching segments of their national video appearances in different television commercials for the Chattanooga automotive giant. Watching the final videos Tuesday are Tim Reid, left, Chris Marshall, Ben Johnson and Brittany Mule.
Staff photo by Tim Barber/ Four Volkswagen employees react while watching segments of their national video appearances in different television commercials for the Chattanooga automotive giant. Watching the final videos Tuesday are Tim Reid, left, Chris Marshall, Ben Johnson and Brittany Mule.

UPDATE: Volkswagen marks $800 million expansion in Chattanooga; adding 1,000 jobs, 700,000 square feet to plant

ORIGINAL STORY:

Volkswagen Chattanooga upshifts Wednesday into “G” for growth mode.

Volkswagen of America’s chief executive, Gov. Bill Lee, key members of VW’s dealer council and local leaders are to break ground on an $800 million plant expansion. The automaker plans to assemble electric vehicles at the facility and hire upwards of 1,000 more workers.

Also Wednesday, the car company is to start airing new TV commercials nationally that were filmed in Chattanooga and feature VW employees at the 3,800-person plant.