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Sunday, November 15, 2026Nov 15

Many turn to real Christmas trees as bright spot amid virus

Josh and Jessica Ferrara shop for Christmas trees with son Jayce, 1 year and Jade, 3 years, at Sunnyview Christmas Tree farm on Saturday, Nov. 21, 2020 in Salem, Ore. It's early in the season, but both wholesale tree farmers and small cut-your-own lots are reporting strong demand, with many opening well before Thanksgiving. (AP Photo/Paula Bronstein)
Josh and Jessica Ferrara shop for Christmas trees with son Jayce, 1 year and Jade, 3 years, at Sunnyview Christmas Tree farm on Saturday, Nov. 21, 2020 in Salem, Ore. It's early in the season, but both wholesale tree farmers and small cut-your-own lots are reporting strong demand, with many opening well before Thanksgiving. (AP Photo/Paula Bronstein)

PORTLAND, Ore. (AP) – Ani Sirois, a respiratory nurse, has spent months caring for coronavirus patients at a Portland, Oregon, hospital, and she’s only getting busier as infections – and hospitalizations – surge before the holidays.

But on a recent sunny day, COVID-19 seemed far away as she, her husband and their 2-year-old daughter roamed a Christmas tree farm in search of the perfect evergreen for a holiday season unlike any other. The family was tree-shopping nearly a week before Thanksgiving and, for the first time, they were picking their own tree instead of buying a pre-cut one.

“It’s nice to have home be a separate safe space away from the hospital, and whether we can have a gathering with family or not, I know we’ll have our own little tree with the purple lights, and that’ll be something small to look forward to,” she said.

The real Christmas tree industry, which has been battling increased interest in artificial trees, is glad to see that more Americans appear to be flocking to fresh-cut evergreens this season, seeking a bright spot amid the virus’s worsening toll.

It’s early in the season, but both wholesale tree farmers and small cut-your-own lots are reporting strong demand, with many opening well before Thanksgiving. Businesses say they are seeing more people and earlier than ever.