LAS VEGAS (AP) – A music festival replete with a Ferris wheel, multiple stages and top entertainment is coming to the Las Vegas Strip.
This southwestern mecca of entertainment is offering even more talent starting Friday with the two-weekend Rock in Rio USA music festival headlined by Metallica, Taylor Swift, No Doubt and Bruno Mars.
The 37-acre site of the event across from the former Sahara (now SLS Las Vegas) has a zip-line, the Ferris wheel and stages, and an area mirroring global streets as a backdrop for magicians, cartoonists, and fortune tellers.
“It becomes more a theme park of music,” said Rock in Rio vice president Roberta Medina, the daughter of Roberto Medina who started the Rock in Rio brand of festivals.
Rock in Rio USA is the latest to join an expanding music festival scene in the United States.