BILLBOARD PARENTS
Less than two hours after she was born, Alex Martin was swaddled in a pink blanket bearing the logo of a diaper-rash cream.
Her newborn photos and hospital videos show her, her parents, her 5-year-old brother and 4-year-old sister all advertising the company that paid $730 to sponsor her birth. The details were blasted on social networks such as Twitter and Facebook, promoted on the family’s blog and posted on YouTube.
This is how her parents hope to make a small fortune this year.
The Martins, who call themselves the Billboard Family, offer to have their family wear a company’s T-shirt for an entire day, document the experience and share it with as many people as possible. They hope to net $240,000 from their family business venture this year.