• What: Full-service printing company specializing in integrated marketing communications.
• Company: Modern Way Printing and Fulfillment
• Location: 8817 Production Lane, Ooltewah, Tenn.; 423-238-4500
• How it’s green: By using environmentally friendly inks made out of soy or vegetable oil, Modern Way Printing and Fulfillment has dramatically decreased the amount of harmful chemicals it uses during the printing process, said Ed Lawrence, vice president. Much of the machinery used features biodegradable parts, and by focusing on niche marketing approaches, the amount of paper used has decreased over the years, he said.
• Why do it this way?: Lawrence said the decision to become more environmentally friendly came about a decade ago, and has been a customer-driven change. “A lot of customers are now requesting that a certain percentage of their paper be recycled,” he said.