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Monday, November 9, 2026Nov 9

Kelly Subaru gets nearly $2 million makeover as sales increase nationally

A Subaru logo is displayed on a sign at a dealer's lot. (AP Photo/Rick Bowmer, File)
A Subaru logo is displayed on a sign at a dealer's lot. (AP Photo/Rick Bowmer, File) A Subaru logo is displayed on a sign at a dealer's lot. (AP Photo/Rick Bowmer, File)

Record sales

August sales of 60,418 vehicles nationally marked the best-ever sales month in company history, breaking the previous record set in December 2015 of 56,274 vehicles, according to Subaru of America.

Kelly Subaru owner Tim Kelly says the auto dealership was the first business to settle in the rebranded Golden Gateway area of downtown Chattanooga in 1971.

On Thursday, he marked a nearly $2 million makeover of the car store, which is the newest investment in a part of downtown that’s undergoing a vast transformation involving residential, commercial and public ventures.

“It’s been a long wait for the neighborhood to come around,” said Kelly at the dealership located at M.L. King Boulevard and Riverfront Parkway.

While the upgrades don’t increase the store’s footprint, the work included a variety of improvements with an emphasis on the environment, he said.