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Saturday, October 31, 2026Oct 31

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Seeking Self-Discovery

In last week’s newsletter, you met some “boomerangs” who couldn’t escape their Chattanooga roots. Knowing where we come from is part of knowing who we are – which is a big motivator for the millions of people who have taken a consumer DNA test.

Sales of kits like Ancestry and 23andMe have skyrocketed, with 2018 alone equaling the previous five years’ combined. And there’s no signs of a slowdown. According to a February 2019 article on CNBC, the number of people who have taken such a test is expected to jump from 26 million to 100 million by 2021.

Below, you’ll meet Tiffany Herron, an adopted local who used DNA testing to find and trace her roots. Clearly, it’s a common desire whether you know your family tree or not.

-Jennifer Bardoner, editor