CLEVELAND (AP) – LeBron’s locked in already. Now he’s got to get the Cavs to, ahem, follow him.
Following a personal rite of spring he began several years ago, LeBron James has begun preparing for the upcoming NBA playoffs by limiting his access to social media in order to avoid outside distractions as he and the Cavaliers make another run at an NBA title.
James, who has coined his social media blackout “Zero Dark 23,” took some early steps toward sharpening his focus by unfollowing the Cavaliers’ account – and those of some media members – on Twitter. That click, which coincided with the 10-year anniversary of the online social networking giant’s launch, caused a seismic wave on the Internet at nearly the same time James and the Cavs were clinching their second straight Central Division title.
James recorded his 41st career triple-double in Cleveland’s 124-91 victory over Denver, and then fueled more speculation afterward by refusing to comment on the reason he unfollowed @cavs.
And while the four-time league MVP didn’t offer any specifics Wednesday, he did acknowledge that he’s shifted into playoff mode with several weeks still left in the season.