NEW YORK (AP) – Don’t blame the effort to promote an Oscars boycott among blacks because of diversity concerns for the drop in Academy Awards viewership this year.
The Nielsen company said Tuesday that an estimated 3.22 million black viewers watched the Oscars on ABC Sunday, a decline of 2 percent from the 2015 show. The show’s overall viewership of 34.4 million was an eight-year low, and a drop of nearly 8 percent from the year before.
Prior to the Chris Rock-hosted show, anger about a lack of minority nominees for the big awards led to the call for black viewers to tune out. It apparently wasn’t heeded, or viewers wanted to hear what Rock had to say about the issue – and it was the central theme of his monologue.
Within the past decade, the Oscars had a smaller number of black viewers in 2012, 2011, 2009 and 2008, Nielsen said.
So the academy must look to other explanations for the drop; the general theory has been that the popularity of movies up for Oscars is the biggest factor in viewership fluctuations. Ratings for the Golden Globes were also down this year.