This story is free to read.

Michael Jordan expected to testify in misuse of image case

Michael Jordan arrives at the federal building in Chicago, Monday, Aug. 17, 2015, where the civil trial resumes on the value of Jordan's name and how much a grocery-store chain should pay for invoking it without permission in an ad. The only unresolved issue is how much the now-defunct Dominick's Finer Foods must pay Jordan in damages for the steak ad that congratulated him on his Hall of Fame induction. (Rich Hein/Sun-Times Media via AP ) CHICAGO TRIBUNE OUT, MANDATORY CREDIT, MAGS OUT, NO SALES Michael Jordan arrives at the federal building in Chicago, Monday, Aug. 17, 2015, where the civil trial resumes on the value of Jordan's name and how much a grocery-store chain should pay for invoking it without permission in an ad. The only unresolved issue is how much the now-defunct Dominick's Finer Foods must pay Jordan in damages for the steak ad that congratulated him on his Hall of Fame induction. (Rich Hein/Sun-Times Media via AP ) CHICAGO TRIBUNE OUT, MANDATORY CREDIT, MAGS OUT, NO SALES

By Associated Press August 18, 2015 1 min read

CHICAGO (AP) – Chicago Bulls great Michael Jordan is expected to take the stand in his case against a now-defunct grocery store chain that used his image without permission.

It’s been determined Dominick’s used Jordan’s image without permission in a 2009 ad. A Chicago federal court jury must determine how much Dominick’s owner must pay for the transgression.

Jordan’s testimony Tuesday would come a day after his business manager, Curtis Polk, testified that marketing deals can have promotional value for Jordan beyond cash compensation.

Smith College economist Andrew Zimbalist testified that the fair market value of Jordan’s image in advertising is at least $10 million.

Steve Rosenfeld, an attorney for Dominick’s, disputed the value of Jordan’s recent deals. He highlighted a $500,000 deal allowing Sirius Radio to use Jordan’s image in an ad.