If there’s one thing people really hate, it’s spoilers, the prematurely revealed plot details that ruin a book, movie, TV show or video game for its future audience.
Spoilers used to be pretty easy to dodge. You just had to avoid making friends with thoughtless people and skip reviews until you’d had a chance to watch, read or play the content in question.
With the explosive growth of social networks and their constantly updated newsfeeds, however, staying in the dark has become a lot trickier.
According to the Pew Research Center, 78 percent to 89 percent of 18- to 49-year-olds are social-media users. That means that eight in 10 of Hollywood’s mythical “target demographic”– 18- to 34-year-olds — share their every thought and opinion on social networks.
Expecting that hyperactive of a forum to remain spoiler-free is like expecting E. coli to steer clear of a piece of raw chicken.