Visitors to Dollywood Theme Park ride the Thunderhead, the country’s top-rated wooden roller coaster, June 12, 2006, in Pigeon Forge, Tennessee. (Tom Uhlenbrock/St. Louis Post-Dispatch/MCT)Ahead of Dollywood’s 30th anniversary, Dolly Parton challenged her team to come up with 30 or more areas to add something new, do something different or improve something at the Pigeon Forge amusement park.
“She wanted us to celebrate all year long,” said Craig Ross, president of the Dollywood Company.
The legendary entertainer’s challenge – to always be looking to improve guests’ experience – is the foundation for what has made Dollywood a continuing success and catalyst for tourism in the region.
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