It’s been said that running a restaurant is like putting on a concert every night – except restaurant owners don’t know if anyone will show up to eat.
Antonia Poland got a taste of that at Dipped Fresh, now a Brainerd-based catering business that she co-owns with Cynthia Wood. It initially opened about five years ago as a restaurant in North Chattanooga on River Street near Coolidge Park.
“Is anybody coming? You don’t know,” Poland says. “We could work 16 hours a day and not make any money.”
Due to customers urging them to get into catering, the duo eventually let the storefront go.
“Now I don’t have any days that are not busy,” Poland says.