I actually heard someone say to me the other day while trying to decide where to take an out-of-town guest to dinner: “I thought about XYZ because they have locally grown produce, but everybody does that here anymore.”
Think about that for a minute.
First of all, I do not believe the local restaurants who adopted the farm-to-table philosophy did it as a gimmick, but because it is just a better way of doing things all the way around. It helps local businesses, namely farmers and suppliers, it’s better for you and it tastes better.
But the idea that it is so ubiquitous as to be no longer differential for customers is pretty remarkable.
Yay us.