New 45,000- to 50,000-square-foot appliance store coming to Brainerd Village

Vacuum cleaners on display in a French department store in Paris, Monday, March 2, 2015. France is ordering manufacturers to admit upfront how long a TV, cell phone or other appliance will last . A new French government measure that came into effect this month aims at tackling a phenomenon known as planned obsolescence. Many companies intentionally design appliances to last a limited amount of time, so that consumers will have to buy new ones. (AP Photo/Jacques Brinon)

By Mike Pare February 18, 2016 3 min read

Brainerd Village

Conn’s HomePlus

› Headquarters: The Woodlands, Texas› Business: Retailer of furniture, home appliances, electronics› Stores: More than 100› Employees: 4,300› Revenues: $1.5 billion (2015)› Net income: $58.5 million (2015)Source: Conn’s

Brainerd Village, one of Chattanooga’s oldest shopping centers, will see a new anchor when a Texas-based furniture, home appliance and electronics store opens this summer.

Conn’s HomePlus, which has about 100 sites through the South and West, plans to open a 45,000- to 50,000-square-foot store in the Brainerd Road center, said Jamie Pierce, the company’s chief marketing officer.

“We’re super-excited to be joining the Chattanooga market,” she said about the publicly traded company that posted $1.5 billion in sales in 2015.

Work already has begun on remaking the space located near Babcock Home Furniture & More and the Tool Box by Woodcraft.